Unscripted TV methodology
Showrunner For Brands
We're story partners for founder-led brands. Using unscripted TV methodology, we turn origin stories into content that actually connects. Founder films, campaign narratives, and long-form series that build trust instead of just awareness.
Visibility That Connects
Story-first content, built around real people.
Most brand content fails because it leads with marketing. We lead with story. After 20+ years producing unscripted TV (Apple+, Discovery, MTV/VH1), we know how to find the real narrative — not what founders think they should say, but what actually made them start. We apply that methodology to founder films, campaign series, and brand documentaries. That means narrative development before production, frameworks instead of one-offs, and content that earns trust instead of just views.
Who We've Worked With
Founder-led brands and the networks where we learned to tell real stories.
















Proven Success
Partner Feedback Highlights
I’ve had the great pleasure of working with Jim on several projects, each one strengthening the trust and collaboration we’ve built for the next. He’s always full of fresh ideas and new approaches, constantly finding solutions that elevate the work and bring out the best in the team.
- Todd Breau, EIC
Working with Jim and Chris, and under Jim's talented direction, was a creative journey we'd repeat in a heartbeat. Assertive in the best way, they brought clarity, direction, and momentum to every stage of the process. A true breath of fresh air in an industry that can often feel chaotic. If you’re looking for a team that brings vision, professionalism, and passion to every frame, they’re the ones.
- David Diaz, Axon
Jim is an incredible resource for anyone looking to find or refine their voice to create or strengthen their brand. He is a fantastic collaborator who is able to pinpoint what feels authentic to the artist and elevate and highlight those characteristics in new and unexpected ways. He is a fantastic listener, adept communicator, prolific writer/director and a joy to work with!
- Christine Lakin, Hollywood Darlings
I had the pleasure to work with Jim for Pop TV. Jim was excellent at finding the strengths in people and amplifying them, which not only brought out the best in the team, but resulted in top quality work that we all felt good about. I've seen him shape projects into successes and get optimal results! And on the side... he is also a joy to be around and makes the work fun and easy, even on the hard days!
Jodie Sweetin